Caribbean Holiday Guide caribbean vacation Inter-Caribbean Travel Caribbean Tours Caribbean Events Caribbean entertainment Caribbean Accomodation Caribbean Holidays Caribbean travel
Barbados  site map and contact site map contact Caribzones
Island Search



Browse

Barbados Bands



Music & Entertainment 2007


Music & Entertainment 2006

Music Events 2006

Other events


Musicians/Entertainers



Venues

Studios

Reviews

Musical causes

    home >> caribbean music >> barbados music


BARBADOS - Rihanna at the 2005 Mercedes Benz Bridgehampton Polo Day


BTA Chairman, Dr. Hudson Husbands with Bajan superstar Rihanna, at the 2005 Mercedes Benz Bridgehampton Polo Day Rihanna featured in BTA's television and print ad campaigna
Web Posted - Mon Mar 13 2006 Compliments of the Barbados Advocate


BTA Chairman, Dr. Hudson Husbands with Bajan superstar Rihanna, at the 2005 Mercedes Benz Bridgehampton Polo Day


The Barbados Tourism Authority (BTA) has incorporated local rising star, Rihanna, in its overseas advertising campaigns in the USA market. According to BTA Vice President for the Americas, Bill Silvermintz, Rihanna has been a dream to work with.
Rih anna has been taking the world by storm following her seemingly overnight rise to stardom and has successfully brought several aspects of her Barbadian life in her music videos. In addition she showcased the island by use of Barbadian costumes and flags a t her performance at the MTV Awards pre-show in Miami last year.
What is very important is that she has not charged for her appearances in these ads & only because she loves her country, said Silvermintz. And she has gone way above and beyond t he call of duty, even with her hectic schedule; she never complains. She just represents her country so well. The advertisements featured here show her posing on local beaches and hotels and are being run in several established print magazines across t he US. These include Travel Agent, Luxury Travel Advisor, Food + Wine, Conde Nast Traveler, Agent @ Home, Travel Savvy, Travel Weekly, Food + Drink, Cheesecake Factory Menu ads, Miami Herald and Nautical Quest Magazine.
Silvermintz explained the mo tivation behind using Rihanna: Rihanna s presence in the advertisement campaign seemed to fit perfectly. The idea was that she is a shooting star, not a super nova that would just burn out, but a new galaxy. Furthermore she is Barbadian and it seemed logical to use her image. She is our Bob Marley.
Silvermintz added that Rihanna has had broad appeal across the US, gaining interviews on television shows such as Regis & Kelly, Ellen DeGeneres and the Today Show. All of these TV shows have audien c es in 25 54 age group, which coincide demographically with the BTA s target market in the US.
Rihanna is also featured in a television ad, the foundation of which was a sample from her music video to the hit song If It s Loving That You Want . We c hos e that song based on the main line share my world stated Silvermintz. We felt that the song did a great job at tying in the US branding tagline of experience the authentic Caribbean inviting the public to share in the authenticity of Barbados. We als o excerpted a part from the video where she waves her finger in a beckoning kind of manner .
The television advertisements have been run so far on Boston on WHDH (NBC Channel 7), WBZ (CBS Channel 6), New York on WNBC (Channel 4), WNYW (Fox C han nel 5), WABC (Channel 6), Philadelphia on WPVI (ABC Channel 6) and WTXF (Fox Channel 29), Miami on WSVN (Fox Channel 7), WTVJ (NBC Channel 6) and WFOR (CBS Channel 4).
Additionally the same TV ad featuring Rihanna was edited to feature more golf f oota ge an d was aired on both ESPN and ABC network throughout the PGA Accenture Match Play Golf Championship during the week of February 20th, 2006.
In July of 2005 Rihanna performed at her first Barbados event during the Mercedes Benz Bridgehamp ton Polo ev ent. This coincided with the launch of her first album. Def Jam President, Jay-Z, was also present.
S


 

Musicians/Entertainers





Discover
United Caribbean
Caribbean Real Estate
Caribbean News
Caribbean Art  
Caribbean Fashion  
Caribbean Food & Recipes
Conservation & Environment
Holistic Health & Beauty
Caribzones Advertising

Barbados Events
Events Index
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006


     
 
Click

Barbados Holidays

Click on photo icons and enjoy a variety of holiday options.

Barbados sailing holiday sail the west coast of Barbados Caribbean Watersports Barbados diving sailing and windsurfing surfing on the east coast Barbados diving holiday west coast dives turtle diving reef conservation
Barbados hiking holiday great Bathsheba walks along the railway Barbados birdwatching holiday visit the Graeme Hall bird sanctury for a wonderful day birdwatching Barbados safari island tour travel the rugged interior
Barbados weddings Barbados holistic holidays Barbados horticultural holidays

Barbados Music and Entertainment

Barbados bars and rum shops Barbados festivals Crop Over carnival Barbados music and entertainment plus info on Barbados food and drink barbados entertainment and events barbados bars
Barbados food and drink Barbados bars and rum shops Barbados festivals Crop Over carnival Barbados music and entertainment plus info on Barbados food and drink Barbados restaurants west coast luxury dining barbados food and restaurants
Barbados nightclubs and bars visit rum shops to meet local Bajans Barbados music and entertainment barbados culture
Entertainment

Click on the dropdown to visit the islands of the Caribbean and the lands of the Americas.




Home  |  Site Map  |  Terms and Conditions  |  Contact  |  Request Form 

Advertise on Caribzones
 
book accomodation

Copyright ©  2004 www.caribzones.com. All rights reserved. Advertise I I Contact I Disclaimer


Site Map contact Caribzones Inter-Caribbean Travel Caribbean Tours Caribbean Events Caribbean live music Caribbean Accomodation Caribbean Holidays Design by Sioure Technologies